Road Runner Sports

Checkout Process

I was tasked with leading the redesign of the shopping cart and checkout process for Road Runner Sports. Our shopping cart abandonment is over 70%, which is on the higher side of average. Lowering this with a well thought out checkout process would translate to millions of dollars of annual revenue.

Road Runner Sports is a leading athletic footwear and apparel retailer with over 35 stores nationwide and distribution centers in San Diego, CA and Columbus, Ohio. Their knowledgable staff have a passion for running and will help you find that perfect fit. With a 90-day test run on all shoes they are committed to making sure you are completely satisfied with your purchase.