Road Runner Sports

Complete Your Order

Instead of showing an add to cart popup when customers add an item to their cart, we’re actively testing taking them to a new page to confirm their purchase and show additional items to complete their order.

Driving accessory sales, especially socks and insoles, could have a multi-million dollar impact on our top and bottom line revenue. The add to cart experience seems like a perfect opportunity to inform our customers about the items they’re forgetting.