Road Runner Sports

Website Redesign

I was given the opportunity to explore a new e-commerce site for Road Runner Sports. Being given no set parameters or limitations on this project, I set out to design a beautifully crafted online experience that was distant from anything we’ve done in the past. In the planning of this experience, I decided it would be best to focus on a sleek and minimal shoe-centric site that allowed our product to speak for itself.

I also wanted to add more value to our customers by offering a blog section highlighting some articles they can relate to. This is a chance to build our audience by deepening our relationship with existing and new customers. By continuously pushing out new and useful content we can continue to drive sales.