Turtle Beach

Overview

Turtle Beach is a market leader in gaming headsets and accessories, offering a broad range of high-performance products for Xbox, PlayStation, Nintendo Switch, and mobile devices. The brand is well-regarded for providing headsets tailored to all types of gamers, from professionals to casual players. As Turtle Beach expanded its digital footprint, ensuring the seamless promotion of its product releases was critical to maintaining brand dominance and connecting with its audience.

Challenge

Following a significant migration to the Shopify Plus platform, Turtle Beach needed to maintain strong SEO performance and boost site traffic through strategic marketing. The challenge was to create a series of engaging, mobile-responsive featured release pages to support Turtle Beach’s pay-per-click (PPC) and online marketing campaigns. These pages were critical for promoting the newest product lines and needed to highlight the unique features of each product while encouraging conversion.

Solution

To address these goals, we designed and developed a series of featured release pages, each strategically crafted to coincide with the product launch campaigns. Each gaming headset showcased distinct features that set it apart in the market, and the pages were tailored to highlight these unique selling points. The products included in this release were the Elite Pro 2 + Superamp, Stealth 700/600, Recon 200, and other top-of-the-line headsets.

Mobile-First Approach

We adopted a mobile-first approach to ensure that users on all devices received an optimal experience. Given that a significant portion of Turtle Beach’s traffic came from mobile users, our design ensured all key information appeared prominently above the fold, while product specifications and other details were revealed as users scrolled down the page. This layout provided a clean, intuitive experience, leading the customer smoothly from initial engagement to product purchase.